Our story
MAHWÉY, pronounced “MA-WAY”, is a Dutch brand based in Rotterdam. Its legacy as a port city, distinctive architecture, rough edges and penchant for practicality are the inspiration behind MAHWÉY’s designs - combining the sturdiness of workwear with the sleekness of high fashion.
MAHWÉY is for those who dare to be seen and stand out of the crowd - as signified by our slogan “I am getting MAHWÉY.”
The name MAHWÉY comes from the Turkish word “mavi”, which means blue; the founder's favorite color, but also the color of denim. A color, that in Europe, stands for calmness, trust, stability and freedom.
MAHWÉY is an environmentally and socially conscious brand. Learn more below about who, why and how we are who we are.
Our mission & vision
MAHWÉY’s main objective is to create durable and eclectic fashion items that will last for years. That’s why slow fashion is our game.
Slow fashion is the opposite of fast fashion and focusses on quality (is it well made?), sustainability (was it made with natural and/or eco-friendly materials?), durability (does it last long?) and ethical practices (were there fair wages and safe working conditions for the people who made it?).
Our values
Our dream is to create a better world than it is today. We want to achieve this through sticking to our core values. Our company’s core values are based on the founder’s principles: compassion, honesty and fairness.
Our values
Our dream is to create a better world than it is today. We want to achieve this through sticking to our core values. Our company’s core values are based on the founder’s principles: compassion, honesty and fairness.
Acting with consideration, care, and relational understanding to all of our stakeholders (customers, employees, suppliers, neighbors, society, government, partners, nature and the planet).
Being transparent about our products and our supply chain. That includes the heritage of our (raw) materials, our manufacturing process(es), the labour conditions in our ateliers, the sustainability of our business and what we give back to our world.
Making sure that what we offer is made ethically.